About Us
About Us
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Who We Are
Founded in 2006, Intero Enterprise Pte. Ltd. began as a wholesaler and distributor of bed linen, bedding accessories, and towels in Singapore. Since then, we have expanded our presence to regional markets including Malaysia, Brunei, and Thailand.
From the beginning, our mission has been to bring fashion and comfort into every home—a vision that continues to guide us today. We are proud to be pioneers in the local bedding industry, being among the first to hold appointed licenses for internationally renowned designer labels and popular cartoon characters in our product offerings.
While we’ve grown significantly over the years, our core values remain unchanged: quality, comfort, and style.
Our Vision
Intero Enterprise is committed to seeking growth by achieving a sustainable share in our industry, the marketplace, and the regional economy.
We will strive to reach our goals by meeting the needs and expectations of our customers through continuous improvements in quality, value, new products, offerings, and customer satisfaction.
It is our intent to develop quality partnerships with our employees, suppliers, customers, and the communities in which we operate. We will continually set standards of excellence, both personally and professionally.
Our Mission
We are dedicated, first and foremost, to retailing the highest quality bed linen and bath products in the marketplace, as well as exploring opportunities for growth when presented with the needs and demands of today’s sophisticated consumers.
This will be realized both internally and externally through continuous communication between management, employees, suppliers, customers, and industry, and by the ongoing improvement of processes, systems, strategies, and human resources.
