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A Fresh New Look: Intero Enterprise Revamps Its Website for a Better Shopping Experience
Welcome to the New Intero Experience At Intero Enterprise PTE Ltd, we believe that comfort starts at home—and your online shopping experience should reflect that. That’s why we’re excited to announce a complete redesign of our website, making it easier and more enjoyable for you to browse, shop, and discover our collections. As a proudly homegrown Singapore lifestyle and bedding brand, we’re always listening to feedback from our customers. This revamp is part of our commitment to improving every touchpoint, both offline and online. What’s New? 🌐 A Cleaner, More Modern Look Our new layout is designed for ease of use, faster navigation, and a visually calming experience that mirrors the feel of our products. 📱 Mobile-First Design More than 70% of our shoppers visit us from their phones. Now, our website adapts seamlessly across all devices—from mobile to tablet to desktop. 🛏️ Better Product Pages Looking for a new Tencel bed set, BambooPro pillow, or premium mattress protector? Our updated product pages include detailed descriptions, care tips, size guides, and clearer images—so you can shop confidently. 🔍 Easier Search and Filters We’ve added smarter search features and better filters to help you find exactly what you need—faster. 🛒 Streamlined Checkout Fewer clicks, smoother checkout, and more secure payment options. Why the Revamp? As we continue to grow, it's important that our online presence reflects our values—quality, comfort, and innovation. The new website will also serve as a better platform for future collections, promotions, blog updates, and brand collaborations. Explore, Shop, and Stay Connected We invite you to explore the new intero.com.sg and rediscover your favourite products or find something new. Don’t forget to sign up for our newsletter to stay updated on new arrivals, exclusive offers, and sleep tips. Let’s Redefine Home, Together From Bellami, Intero, Marie Claire, and Hillcrest, our brands are designed to elevate your daily life with thoughtful details and premium materials. With this new website, we’re taking one more step toward making comfort more accessible for everyone. Thank you for growing with us.– Team Intero
Learn moreStart-Ups Here Run by Older Bosses: The Inspiring Journey of Intero Enterprise
In Singapore’s evolving entrepreneurial landscape, start-ups led by experienced, mature leaders are increasingly proving that wisdom and industry expertise often trump the youthful tech stereotype. As reported by The Business Times, while many envision start-up founders as young, tech-savvy innovators in hoodies and jeans, a growing trend is emerging—enterprises led by individuals aged 35 and above who bring decades of domain knowledge and real-world experience to the table. Intero Enterprise: A Case in Point Patrick Goh and Sam Koh, co-founders of Intero Enterprise, are prime examples of seasoned entrepreneurs who launched their venture in their mid-40s. With more than 50 years of collective experience in the bedding industry, they identified a significant gap in the market: the absence of designer and luxury bed linen brands. Motivated by sheer passion and a deep understanding of the industry, they set out to transform everyday bed linen into a statement of style and sophistication. Their journey underscores the fact that entrepreneurship is not just about youth—it’s about leveraging expertise and a well-honed sense of market dynamics. Despite facing initial challenges typical of start-ups, including limited funding and a highly competitive environment, their hard work and determination have propelled Intero Enterprise to become a leading luxury bedding distributor in Singapore. The Rise of Experienced Entrepreneurs in Singapore Recent studies and industry observations reveal that start-ups in Singapore are increasingly founded by entrepreneurs aged 35 and older. This shift is fueled by several factors: Accumulated Expertise: Many seasoned professionals now have the domain knowledge and industry experience necessary to identify market gaps and innovate. Favorable Risk-Reward Ratio: Improved funding options, government grants, and high-profile exit stories have created an attractive environment for experienced professionals to venture into entrepreneurship. Changing Priorities: With a secure family and financial base, older entrepreneurs are more willing to take calculated risks to pursue their dreams and solve long-standing industry issues. As highlighted by industry experts, including founders of start-up incubators and venture firms, this trend signifies a maturation of the entrepreneurial ecosystem in Singapore. The success of companies like Intero Enterprise, which challenges the youthful stereotype, inspires a broader audience to consider entrepreneurship as a viable path at any stage of life. Embracing a New Paradigm in Entrepreneurship The story of Intero Enterprise is not just about business success—it’s about redefining what it means to be an entrepreneur. By capitalizing on their extensive industry knowledge, Patrick Goh and Sam Koh have set a powerful example: success is driven by passion, perseverance, and a commitment to quality, irrespective of age. For aspiring entrepreneurs looking to break the mold, the journey of these experienced leaders is a compelling reminder that it’s never too late to innovate, challenge industry norms, and build a legacy. Their story continues to resonate with those who believe that the true spirit of entrepreneurship lies in resilience, expertise, and the courage to pursue one’s vision.
Learn moreStraits Times: Not a bed of roses but it is a dream come true
Intero was launched with low start-up capital and little financing support in an industry that is highly competitive.
Learn moreSpirit of Enterprise Award 2013
Receiving the Spirit of Enterprise Award 2013 is a tremendous honor that reaffirms our commitment to excellence. Even as we celebrate this achievement, we remain focused on our mission and vision—dedicated to delivering high-quality products and services to our loyal customers. We deeply appreciate the unwavering support from our customers, vendors, partners, and staff; without your trust, our success would not have been possible. This award motivates us to continue pushing boundaries and setting new standards of excellence in everything we do.
Learn moreSunday Times - Spirit of Enterprise
Sunday Times - Spirit of Enterprise At Intero Enterprise Pte Ltd, we attribute every success to the trust and support of our invaluable customers, vendors, partners, and staff since 2006. Our journey, marked by the spirit of enterprise, is a shared celebration of innovation, collaboration, and dedication. We extend our deepest appreciation to everyone who has contributed to our growth and reputation. Every milestone achieved is a testament to your loyalty and our commitment to exceeding expectations. Driven by a passion for excellence, we continuously strive to improve the quality and value of our products. We are dedicated to introducing new innovations and setting industry standards that not only reflect but elevate the art of designer bed linen and home décor. As we celebrate this recognition by the Sunday Times, we remain steadfast in our mission: to always bring fashion and sophistication to homes, fostering an environment where quality meets style. Thank you for being a vital part of our story and our future success.
Learn moreCelebrating the "Successful Entrepreneur 2012 - Top 30 Respected Enterprises" Award
Celebrating the "Successful Entrepreneur 2012 - Top 30 Respected Enterprises" Award Intero Enterprise Pte Ltd is proud to have been honored as one of the Top 30 Respected Enterprises in the Successful Entrepreneur 2012 awards. This distinguished recognition is a testament to our leadership, integrity, and innovative approach in the bedding industry. A Mark of Excellence and Leadership Being named among the top respected enterprises underscores our commitment to excellence and our unwavering drive to revolutionize the bedding market. Our journey from a modest start-up to a renowned leader in designer bed linen is driven by strategic vision, resilient entrepreneurship, and a dedication to quality that sets us apart from our competitors. What the Award Represents Credibility and Trust: This accolade reflects the respect and trust we have earned from industry peers, customers, and stakeholders. Entrepreneurial Spirit: It celebrates our ability to innovate and lead, proving that success in business is rooted in passion, experience, and a relentless pursuit of excellence. Industry Impact: The recognition highlights our role in transforming everyday bed linen into stylish, luxurious fashion statements that cater to modern home aesthetics. Looking Forward This prestigious award fuels our ambition to continue pushing boundaries in the bedding industry. As we expand our market presence and further innovate our product offerings, we remain committed to upholding the standards of excellence and leadership that earned us this honor. Join us as we celebrate this significant milestone, and stay tuned for more innovations that will continue to redefine the world of designer bed linen.
Learn moreCelebrating the Singapore SME 1000 Company Emerging 2013 Certificate
Celebrating the Singapore SME 1000 Company Emerging 2013 Certificate Intero Enterprise Pte Ltd is proud to be recognized with the Singapore SME 1000 Company Emerging 2013 Certificate. This prestigious accolade highlights our rapid growth, robust financial performance, and unwavering commitment to innovation in the bedding industry. A Testament to Rapid Growth and Innovation Awarded to dynamic small and medium enterprises, this certificate confirms that our journey—from humble beginnings to a leading provider of designer bed linen—is driven by strategic vision and resilience. It validates our efforts in continuously pushing the boundaries of quality and design in the competitive bedding market. What This Certification Represents Industry Recognition: Being named in the Singapore SME 1000 underscores our status as one of the country’s most promising emerging companies. Growth Milestone: The certificate is a reflection of our impressive revenue growth and our potential for future market expansion. Commitment to Excellence: It reaffirms our dedication to transforming everyday bed linen into a stylish and luxurious fashion statement that resonates with today’s sophisticated consumers. Looking Ahead This award motivates us to further our mission of “bringing fashion to homes” by expanding our market share and exploring innovative product extensions. As we continue to scale new heights, the Singapore SME 1000 Company Emerging 2013 Certificate remains a cornerstone achievement that propels us toward future success. Join us as we celebrate this significant milestone and look forward to a future of continued growth and industry leadership.
Learn moreTaking to Bed: The Inspiring Journey of Intero Enterprise in the Bedding Industry
From Sales Director to Bedding PioneerPatrick Goh, now 52, took the bold step of leaving a secure role as a sales director at a local bedding firm to pursue his entrepreneurial dream. Seven years younger than Ray Kroc—the founder of McDonald’s—Goh's decision was driven by the belief that working for yourself is the only path to true fulfillment. Alongside his partner, Sam Koh, 53, and three other seasoned professionals, he co-founded Intero Enterprise in late 2006, challenging the myth that youth is the key to start-up success. Overcoming Early Challenges and Securing BreakthroughsLaunching Intero with a modest start-up capital of $150,000, the team faced significant hurdles. Initially, no financial institutions were willing to invest due to their lack of a track record. Their early days involved cost-cutting measures like staying in budget hotels during supplier trips in China and enduring long commutes by public transport. Their perseverance paid off in March 2007 when a bank extended a $300,000 trade facility, fueling the company’s growth from a revenue of $1 million in 2007 to over $10 million by the end of 2013. Innovating Bed Linen as a Fashion StatementIntero Enterprise redefined the bedding industry by transforming everyday bed linen into a statement of style and luxury. With a strong passion for the industry and over 100 years of combined expertise among the founders, Intero was the first in the industry to introduce designer and luxury brands such as France’s Balmain and Britain’s Christy into the bedding market. Today, the company also offers exclusive in-house labels and global brands like Hill Crest, Home, Trendz, Linen Haus, Tweety, and even children’s bedding featuring characters like Tom and Jerry. Their innovative approach has helped position bed linen as not just a commodity, but as a vital element of home décor that reflects one’s lifestyle and taste. Expanding Horizons: Product Diversification and Future GrowthWhile bedding remains at the heart of Intero's business, the company has also ventured into menswear by supplying apparel from brands like Cote Opera Paris and Lantona Switzerland. Now in its eighth year, Intero plans to further increase its domestic market share through product extensions and branding initiatives. These efforts are aimed at capitalizing on the rising trend of home ownership and evolving consumer preferences, with targets of achieving 20-30% compound revenue growth and net profits of 4-5% annually. Moreover, the company is exploring promising merger and acquisition opportunities that could significantly boost its distribution network and revenue. Commitment to Social ResponsibilityBeyond business success, Intero Enterprise is committed to giving back to society. In 2009, the company launched the Yellow Ribbon project, which provided employment opportunities to ex-offenders. Despite initial challenges in integrating staff with diverse backgrounds, the project now includes around eight ex-offenders, highlighting Intero’s dedication to social responsibility and second chances. Words of Wisdom for Aspiring EntrepreneursPatrick Goh’s journey with Intero is a testament to the power of passion, perseverance, and clear vision. He advises aspiring entrepreneurs to embrace risk, accept criticism, and remain resilient in the face of challenges. Success in entrepreneurship is a personal voyage, and with a solid foundation of experience and the right mindset, anyone can transform their dreams into reality.
Learn moreIntero Enterprise Pte Ltd: Redefining Bed Linen as Fashion
Intero Enterprise Pte Ltd: Redefining Bed Linen as Fashion At Intero Enterprise Pte Ltd, we are proud to be the first in the industry to represent and license international designer bed linen collections. With our innovative approach and our motto, “WE BRING FASHION TO HOME,” we are transforming bed linen into a statement of style and luxury. Premium International Bed Linen Collections for the SEA Market Leveraging 26 years of wholesale experience, our COO, Mr. Patrick Goh, has played a key role in curating an exclusive portfolio of designer bed linen for the Southeast Asian market. Our carefully selected collections include: Balmain Bed Linen from Paris – Merging high-end design with comfort. Christy Bed Linen from England – Bringing classic elegance with a contemporary twist. Tom and Jerry Kids Bedding from Warner Brothers – Combining fun and quality for children’s bedrooms. USA Kids Bedding Sets – Offering stylish, playful designs for boys and girls. From a Humble Startup to a Leader in Bed Linen Fashion Founded just six years ago, our journey began with a team of seven. Today, under the leadership of CEO Mr. Sam Koh and with over 80 dedicated staff, Intero Enterprise Pte Ltd has become synonymous with high-quality, designer bed linen. Our growth is driven by innovation, meticulous quality control, and a passion for turning everyday bed linen into fashionable home essentials.
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