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The End of an Era, The Beginning of an Art Form: Saying Goodbye to Marie Claire, and Hello to Maison de Claire
The End of an Era, The Beginning of an Art Form: Saying Goodbye to Marie Claire, and Hello to Maison de Claire For five incredible years, Marie Claire has been a beloved staple in your homes. Together, we’ve shared countless cozy nights wrapped in the breathable comfort of our signature Tencel and cotton collections, and we've beaten the heat wave after heat wave with your absolute favorite, our iconic cooling blanket. They say that all good things must come to an end, and today, we are preparing to say a fond, grateful goodbye to Marie Claire. But as one beautiful chapter closes, a luxurious new one begins. We aren't just replacing what you loved; we are elevating it. Introducing Maison de Claire: The Art of Fine Living Get ready to meet Maison de Claire, an upgraded brand born from the very same Parisian roots, but redesigned to take your home to soaring new heights. Think of it as a masterclass in modern luxury. Maison de Claire is firmly committed to distinction, innovating and creating while staying deeply rooted in the fundamental values of respect for people, nature, and the environment. We are blending authentic French artistry with a highly upgraded philosophy of excellence to suit your specific lifestyle needs. It is more than just bedding and home essentials; it is a movement toward the Art of Fine Living. Stay tuned. Your home is about to experience a beautiful upgrade, coming very soon.
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Welcome to the Intero Community
Welcome to the Intero Community, Where Better Sleep Begins In a fast-paced city like Singapore, quality sleep isn’t a luxury, it’s essential. That’s why at Intero Enterprise, everything we do revolves around helping you rest better, cooler, and more comfortably. We’re excited to officially welcome you to our growing Telegram and WhatsApp communities, a space created specially for our customers, supporters, and fellow sleep lovers. Who We Are Intero is a Singapore-based bedding brand focused on cooling, breathable, and thoughtfully designed sleep essentials made for our warm weather. From everyday bedlinen upgrades to sustainable fabric innovations, our mission is simple: To make better sleep accessible, comfortable, and effortless. We believe that the right bedding doesn’t just change how you sleep, it changes how you feel when you wake up. Why Join Our Community? Our Telegram Channel and WhatsApp Community are more than just update platforms, they’re your direct line to everything happening at Intero. When you join, you’ll receive: ✨ First-Hand Updates: Be the first to know about new launches and returning favourites. 🔥 Exclusive Promotions: Special deals and limited-time offers shared with our community before anywhere else. 🎥 Live Session Alerts: Stay updated on our TikTok Live sessions featuring exclusive bundles and special pricing. 🎁 Giveaways & Campaigns: Community-only perks, fun activities, and seasonal promotions. 🛏 Restock Notifications: Waiting for your favourite design to return? You’ll hear it here first. A Community Built Around Better Sleep We created this space to stay closer to you, to share, to update, and to listen. Have a question?Looking for a restock?Need help choosing the right bedding? You can always reach out directly within our WhatsApp Community or Telegram Channel. We’re here to help. Let’s Sleep Better Together At Intero, we believe good sleep isn’t complicated, it starts with the right foundation. Thank you for being part of our community and trusting us with your rest. We’re so glad you’re here. Better sleep starts with Intero. 💤✨ Click below or scan the QR code above to join us now! WhatsApp Community Telegram Channel
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Atome Huat-A-Thon: CNY Deals This February
Save Up to $50 with Atome This February 🎉 February just got more rewarding! From 1–28 February, Atome is rolling out its Feb Huat-A-Thon, giving shoppers a chance to enjoy up to $50 OFF with exclusive vouchers, perfect timing to upgrade your home essentials. What Is Atome Feb Huat-A-Thon? The Feb Huat-A-Thon is a month-long Atome voucher campaign where users can claim and stack savings when shopping under selected categories, including Home & Electronics. Vouchers are limited and available on a first-come, first-served basis — so early birds definitely win here. How to Claim Your Atome Vouchers (3 Easy Steps) 📲 Claiming your vouchers is quick and simple: Open the Atome app and head to “What’s New” Tap on the “Huat-A-Thon” banner to register and claim vouchers Still under “What’s New”, find “Shop Category Deals” → tap “Home & Electronics” to unlock category vouchers ⚠️ Important: Vouchers must be claimed before payment, otherwise they will not appear at checkout. Voucher Breakdown: Who Gets What? 💸 🎁 For All Atome Users $3 OFF minimum spend $150 $5 OFF minimum spend $250 $50 OFF minimum spend $2,200 ⚡ Flash Vouchers (Every Fri–Sun): 8% OFF minimum spend $10 (capped at $3) 👋 For New Atome Users $5 OFF minimum spend $10 $10 OFF minimum spend $40 Perfect if you’re trying Atome for the first time. 🏠 Home & Electronics Category Deals 1% OFF $80 (capped at $5) $10 OFF $700 $15 OFF $1,500 Ideal for shoppers planning bigger-ticket home upgrades. Important Things to Note Each user is entitled to 1 redemption per voucher type per month Vouchers are limited in quantity and available on a first-come, first-served basis All vouchers must be claimed in the Atome app before checkout Don’t Miss Out! Claim Early & Save More ✨ Whether you’re refreshing your home, upgrading essentials, or shopping for festive deals, the Atome Feb Huat-A-Thon is the perfect chance to stretch your dollar further. 📅 Campaign Period: 1–28 February📲 Open the Atome app today and start claiming your vouchers before they’re gone!
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Chinese New Year Closure Notice 🧧
In celebration of Chinese New Year, our office and warehouse will be temporarily closed from 12th to 23rd February. Our online store will remain open during this period, and orders can still be placed as usual. Kindly note that all orders made during the closure will only be fulfilled and shipped out from 24th February onwards. Thank you for your kind understanding as our team takes a short festive break. We wish you a joyful and prosperous Chinese New Year! ❤️✨
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Earn More with Intero Rewards
We’re making your Intero experience even more rewarding! Say hello to our brand new Intero Point System, designed to give you more ways to earn, save, and enjoy every time you shop with us. Whether you’re shopping for your next favourite bedsheet or sharing your Intero moments online — every interaction now brings you closer to exclusive rewards! 💝 How It Works 1. Sign Up Create an account here and instantly earn 100 points — just for joining the family. 2. Shop & Earn Every purchase brings you closer to your next treat.For every $1 spent, you’ll receive 1 point. Simple, easy, and rewarding. 3. Collect Your Points Your points add up with every order, so keep them growing as you shop your Intero favourites. 4. Redeem Your Rewards Once you hit 200 points, enjoy $10 off your next purchase. You may also stack your points up to $100 off in a single purchase It’s our way of saying thank you for being part of the Intero community. More Ways to Earn Earning doesn’t stop at shopping, we’re giving you extra opportunities to rack up those points: Birthday Perks — Celebrate your special day with exclusive point bonuses. Double Point Events — Keep an eye out for our special campaigns where you’ll earn double the rewards. Social Media Sharing — Love your Intero finds? Share them online and earn points for spreading the love. Start Earning Today The new Intero Point System is all about rewarding you, our loyal shoppers and supporters. Sign up today, start collecting, and enjoy bigger rewards with every purchase. Because at Intero, your comfort deserves a little extra care. Join now and start earning your first 100 points!
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Celebrating Singapore’s Spirit: The Story Behind Intero’s SG60 Collection
Singapore is more than just a city-state; it’s a vibrant tapestry woven from diverse cultures, rich history, and a spirit of resilience and innovation. As the nation marks a significant milestone, it’s the perfect moment to reflect on what makes Singapore truly special, and how that essence is captured beautifully in Intero’s exclusive SG60 Collection. The Heartbeat of Singapore: Heritage Meets Modernity From the iconic Marina Bay Sands skyline to the charming heritage shophouses of Chinatown and Toa Payoh’s beloved Dragon Playground, Singapore’s identity is a blend of old and new. The SG60 Collection pays tribute to these landmarks and stories, turning them into timeless designs that celebrate our unique cultural fabric. Each piece in the collection showcases familiar Singaporean motifs, from traditional Peranakan patterns and vibrant orchids to symbols of community and innovation. These designs do not just decorate your home; they bring a piece of Singapore’s soul into your everyday life. Why Local Stories Matter in Design Incorporating local heritage into home décor does more than beautify a space, it creates a sense of belonging and pride. When you choose the SG60 Collection, you’re not just purchasing bedding or home textiles. You’re embracing stories of our nation’s journey, milestones, and the values that unite us. This thoughtful design approach helps keep Singapore’s culture alive, connecting generations and reminding us of the progress and harmony that define our country. The SG60 Collection: More Than Just Bedding Made with premium materials and expert craftsmanship, the SG60 Collection combines comfort with meaningful artistry. Whether it’s the delicate embroidery or the vibrant colours inspired by Singapore’s flora and landmarks, every detail is crafted to evoke warmth and nostalgia. Perfect for anyone wanting to add a touch of Singaporean pride to their home or looking for a unique gift that tells a story, this collection embodies the spirit of SG60 in every thread. Join the Celebration As Singapore continues to grow and evolve, it’s important to cherish the roots that ground us. The SG60 Collection invites you to celebrate this milestone in a way that’s both personal and stylish. Explore our full SG60 Collection here! Bring home a piece of Singapore’s story, and let your space tell a tale of heritage, harmony, and hope.
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A Fresh New Look: Intero Enterprise Revamps Its Website for a Better Shopping Experience
Welcome to the New Intero Experience At Intero Enterprise PTE Ltd, we believe that comfort starts at home—and your online shopping experience should reflect that. That’s why we’re excited to announce a complete redesign of our website, making it easier and more enjoyable for you to browse, shop, and discover our collections. As a proudly homegrown Singapore lifestyle and bedding brand, we’re always listening to feedback from our customers. This revamp is part of our commitment to improving every touchpoint, both offline and online. What’s New? 🌐 A Cleaner, More Modern Look Our new layout is designed for ease of use, faster navigation, and a visually calming experience that mirrors the feel of our products. 📱 Mobile-First Design More than 70% of our shoppers visit us from their phones. Now, our website adapts seamlessly across all devices—from mobile to tablet to desktop. 🛏️ Better Product Pages Looking for a new Tencel bed set, BambooPro pillow, or premium mattress protector? Our updated product pages include detailed descriptions, care tips, size guides, and clearer images—so you can shop confidently. 🔍 Easier Search and Filters We’ve added smarter search features and better filters to help you find exactly what you need—faster. 🛒 Streamlined Checkout Fewer clicks, smoother checkout, and more secure payment options. Why the Revamp? As we continue to grow, it's important that our online presence reflects our values—quality, comfort, and innovation. The new website will also serve as a better platform for future collections, promotions, blog updates, and brand collaborations. Explore, Shop, and Stay Connected We invite you to explore the new intero.com.sg and rediscover your favourite products or find something new. Don’t forget to sign up for our newsletter to stay updated on new arrivals, exclusive offers, and sleep tips. Let’s Redefine Home, Together From Bellami, Intero, Marie Claire, and Hillcrest, our brands are designed to elevate your daily life with thoughtful details and premium materials. With this new website, we’re taking one more step toward making comfort more accessible for everyone. Thank you for growing with us.– Team Intero
Learn moreStart-Ups Here Run by Older Bosses: The Inspiring Journey of Intero Enterprise
In Singapore’s evolving entrepreneurial landscape, start-ups led by experienced, mature leaders are increasingly proving that wisdom and industry expertise often trump the youthful tech stereotype. As reported by The Business Times, while many envision start-up founders as young, tech-savvy innovators in hoodies and jeans, a growing trend is emerging—enterprises led by individuals aged 35 and above who bring decades of domain knowledge and real-world experience to the table. Intero Enterprise: A Case in Point Patrick Goh and Sam Koh, co-founders of Intero Enterprise, are prime examples of seasoned entrepreneurs who launched their venture in their mid-40s. With more than 50 years of collective experience in the bedding industry, they identified a significant gap in the market: the absence of designer and luxury bed linen brands. Motivated by sheer passion and a deep understanding of the industry, they set out to transform everyday bed linen into a statement of style and sophistication. Their journey underscores the fact that entrepreneurship is not just about youth—it’s about leveraging expertise and a well-honed sense of market dynamics. Despite facing initial challenges typical of start-ups, including limited funding and a highly competitive environment, their hard work and determination have propelled Intero Enterprise to become a leading luxury bedding distributor in Singapore. The Rise of Experienced Entrepreneurs in Singapore Recent studies and industry observations reveal that start-ups in Singapore are increasingly founded by entrepreneurs aged 35 and older. This shift is fueled by several factors: Accumulated Expertise: Many seasoned professionals now have the domain knowledge and industry experience necessary to identify market gaps and innovate. Favorable Risk-Reward Ratio: Improved funding options, government grants, and high-profile exit stories have created an attractive environment for experienced professionals to venture into entrepreneurship. Changing Priorities: With a secure family and financial base, older entrepreneurs are more willing to take calculated risks to pursue their dreams and solve long-standing industry issues. As highlighted by industry experts, including founders of start-up incubators and venture firms, this trend signifies a maturation of the entrepreneurial ecosystem in Singapore. The success of companies like Intero Enterprise, which challenges the youthful stereotype, inspires a broader audience to consider entrepreneurship as a viable path at any stage of life. Embracing a New Paradigm in Entrepreneurship The story of Intero Enterprise is not just about business success—it’s about redefining what it means to be an entrepreneur. By capitalizing on their extensive industry knowledge, Patrick Goh and Sam Koh have set a powerful example: success is driven by passion, perseverance, and a commitment to quality, irrespective of age. For aspiring entrepreneurs looking to break the mold, the journey of these experienced leaders is a compelling reminder that it’s never too late to innovate, challenge industry norms, and build a legacy. Their story continues to resonate with those who believe that the true spirit of entrepreneurship lies in resilience, expertise, and the courage to pursue one’s vision.
Learn moreStraits Times: Not a bed of roses but it is a dream come true
Intero was launched with low start-up capital and little financing support in an industry that is highly competitive.
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