Patrick Goh was 45 years old when he and four partners, all of whom are older than him, decided to start bedding company Intero Enterprise. His age, instead of acting as a deterrent spurred him to make the move. [button_icon href=”http://intero-inc.com/wp-content/uploads/2013/11/bizTimes.pdf” icon_path=”http://intero-inc.com/wp-content/themes/room09/core/assets/images/icons/for_button/download.png” icon=”” sense=”ltr”]download pdf[/button_icon]
Intero Enterprise Advantage
“We are the first in the industry to represent and license an international designer label like Balmain from Paris. With our international presence, our tag line is, ‘WE BRING FASHION TO HOME’. Subsequently, we managed to procure more international labels for our SEA markets,” said Mr. Patrick Goh, 50. These labels included Christy from...
Business Times – No bed of roses for bed linen company
Intero was launched with low start-up capital and little financing support in an industry that is highly competitive.